As GDPR compliance and everyone’s privacy is a core belief of Péarlaí we will strive to make this as jargon free as possible.
The information that we collect:
The information you provide when you apply for VIP membership, such as demographic details, shopping preferences or details provided on a form.
The information on the shops you visit, the text messages we send you and responses to any of the surveys we send to you. We do not collect any information used to make financial transactions.
Information about the device (smart key fob) you are using.
If you are carrying your Péarlaí smart key fob, we collect information on where in the venue you have been.
How we store your data
Data is stored on our own secure servers in accordance with local regulations. If you are not identified in a Péarlaí venue for more than 12 months, all personally identifiable data we store about you is deleted.
How your data is used
Your data may be used to understand how you use a particular venue, to communicate with you and to offer you relevant goods and services.
Who may use your data?
Your data may be used by Péarlaí Ltd, the owner of the venue you visited or selected third parties. Your data will NEVER be shared with any third party without your prior consent.
Your data may also be provided to regulatory bodies where we are under a legal obligation to do this, to protect our own rights or if we feel someone’s safety is at risk
Accessing your own data
You can access and amend the data we hold on you at any time by visiting your Profile Portal and requesting to do so. If you request for your data to be deleted we may be required to request proof of your identity such as a drivers license or passport.
Please take time to read our Data Protection Policy
In the information age, we offer customers the means to be always connected. This requires data to be collected and processed. We adhere to this principle: When storing and transmitting data, we must ensure a high level of data protection and data security. That goes for information pertaining to our customers, prospects, business partners and employees.
Your data protection is of paramount importance to Péarlaí at all times and Péarlaí strive to set the standard in data protection. For that reason, we view it as our duty, as an international corporation, to comply with the various legal regulations around the world that govern the collection and processing of personal data. Our top priority is to ensure universally applicable, worldwide standards for handling personal data. For us, protecting the personal rights and privacy of each and every individual is the foundation of trust in our business relationships.
Our Corporate Data Protection Policy lays out strict requirements for processing personal data pertaining to customers, prospects, business partners and employees. It meets the requirements of the European Data Protection Directive and ensures compliance with the principles of national and international data protection laws in force all over the world. The policy sets a globally applicable data protection and security standard for our company and regulates the sharing of information between our Group companies. We have established multiple data protection principles – among them transparency, data economy and data security – as our guideline.
Our teams are obligated to adhere to the Corporate Data Protection Policy and observe their local data protection laws. It is our duty to ensure that the rules and principles of data protection at Péarlaí are followed around the world.
Péarlaí are pleased to answer any questions you have about your data protection and security.
Péarlaí takes data privacy very seriously and our platform and systems have been design with GDPR compliance at its core.
We have conducted a detailed review of our controls, procedures and practices in light of the GDPR and consider our processes, procedures and solutions to be materially compliant.
What we collect;
We may collect the following information:
· First name, Date of Birth, marital status & employment status.
· Contact information including email address.
· Demographic information such as postcode, preferences and interests.
· Other information relevant to customer surveys and/or offers.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
· We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
· From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
· Whenever you are asked to fill in an application form on a shopping centres website or a Péarlaí website, you will be allocated your own personal account where you can choose to select you do not want the information to be used by anybody or specific brands for direct marketing purposes.
· If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by updating your preferences in your profile account portal.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable if you request your information more than once. If you would like a copy of the information held on you please indicate in your profile account page by selecting request details of information held on me or write to Péarlaí Ltd, Unit 4a, 75 Belfast Road, Newry, BT34 1QH.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us @ email@example.com as soon as possible or at the above address. We will promptly correct any information found to be incorrect.